Privacy Policy

Published on 06.07.2026

This privacy policy document applies to Aurelia Private Health (also referred to as “Aurelia”, “we”, “our”) in relation to AureliaPrivateHealth.com, its educational content, downloadable resources, newsletters, social media channels, digital communications, complimentary strategy sessions and related services.

Aurelia Private Health is a physician-led concierge preventative medicine practice focused on longitudinal health intelligence, executive health assessments and proactive risk reduction. This Privacy Policy describes how Aurelia Private Health collects, processes, stores, protects and shares personal information and special personal information throughout the member journey, including website visits, waitlist applications, complimentary strategy sessions, membership enquiries, consultations, investigations, longitudinal follow-up and digital health services.

Scope

This policy applies to visitors, prospective members, members, authorised representatives and individuals interacting with Aurelia Private Health through its website, email, messaging platforms, telemedicine services or other digital channels.

Regulatory Framework

Aurelia Private Health intends to operate consistently with the Protection of Personal Information Act (POPIA), National Health Act, Electronic Communications and Transactions Act, HPCSA ethical guidance and other applicable South African laws. Where international members are served, additional legal obligations may also apply.

Definitions

Define Personal Information, Special Personal Information, Health Information, Member, Practitioner, Aurelia Age™️ Framework, Longitudinal Health Intelligence, Telemedicine, Biomarker, Wearable Device, Third-Party Service Provider, Information Officer, Processing, Consent, Operator and Responsible Party.

Categories of Information Collected

Aurelia Private Health may collect identity details, contact information, demographic information, emergency contacts, payment information, communication preferences, comprehensive medical history, medication history, allergies, surgical history, family history, occupational history, lifestyle factors, exercise, nutrition, sleep, stress, tobacco and alcohol history, biomarker data, pathology results, imaging studies, physician notes, referrals, prescriptions, wearable-device data, appointment history and correspondence.

Special Personal Information

Health information is processed only where authorised by law or with appropriate consent and solely for legitimate clinical, operational or legal purposes.

Clinical Data

Aurelia Private Health may process laboratory biomarkers, imaging, ECGs, DEXA scans, coronary artery calcium scoring, functional assessments and longitudinal trend analysis to support physician-led preventative care.

Aurelia Age™️ Framework

The Aurelia Age™️ Framework is a proprietary clinical methodology designed to support physician interpretation of longitudinal health data. Framework outputs support, but never replace, professional medical judgement and should not be interpreted as guarantees, diagnoses or predictions of lifespan.

Digital Health

Aurelia Private Health may integrate data from continuous glucose monitors, smart blood-pressure monitors, smart scales and future approved digital health technologies where members voluntarily choose to connect them.

Telemedicine

Telemedicine services may be provided using secure communication technologies. Members acknowledge the limitations of remote consultations and understand that emergency medical conditions require immediate local emergency care.

Information Security

Aurelia Private Health aims to maintain administrative, technical and physical safeguards including role-based access controls, encryption where appropriate, secure authentication, audit logging, staff confidentiality obligations, regular software updates and secure backup procedures.

Disclosure

Information may be disclosed only where reasonably necessary to independent laboratories, imaging providers, specialist practitioners, payment providers, technology providers or regulators, subject to appropriate legal and contractual safeguards.

Retention

Clinical records and associated information are retained in accordance with applicable legal, regulatory and professional requirements.

Member Rights

Subject to applicable law, individuals may request access, correction, objection, withdrawal of consent where applicable and may lodge complaints with the Information Regulator.

Cookies and Analytics

The Aurelia Private Health website may use essential, functional and analytics cookies to improve security, functionality and user experience. Detailed cookie preferences should be made available through the website. See our Cookie Policy for more information.

Amendments and Contact

Aurelia Private Health may amend this Privacy Policy periodically. The website should identify the Information Officer and provide contact details for privacy-related requests. For privacy-related questions, contact concierge@aureliaprivatehealth.com.